What we do:

Press Collaterals

We produce press releases, infographics and ad-hoc pieces of  research.

Strategy Design

Our unique data-based approach reduces launch strategic risks by up to 10x.

Media Outreach

Easily reach 100s of media outlets with our massive media database.

How we do it:

Data Science

We’ve parsed through 1000s of terabytes of data to identify the key drivers for your launch.

Psychology-tested storytelling

We’ve identified the psychological triggers to make your story up to 30x more effective and remarkable.

Why do launches matter?

If your product team is working on the next big thing, there ought to be an equally awesome launch plan in the works to accompany it.

Marcus Andrews Product Marketing Manager @ HubSpot

A winning product launch starts with matching the capabilities of your product (or service) to the needs of your target market.

Dave Daniels Product marketing and product launch specialist @ Launch Clinic

An industry ripe for disruption:

Each year, billions are spent in failed launches. In spite of their dismal performance, traditional PR firms and agencies continue to work like it's 1969. We believe there is a better way, backed by data.

Launches per year

VC-backed companies (k)
4
Apple App Store (k)
450
Google Play apps (k)
520
Products, globally (k)
250

Effective launches, are rare:

Launch failure rate
95%
Forgotten launches
65%
Forgotten top launches
75%

READY TO LAUNCH?